Wine Tourism Market has certainly evolved from a novelty concept to one of the critical trends in tourism recently. Certainly, the wine tourism market is shaped and propelled by the myriad of government policies, rules, and regulations. These frameworks are crucial and are in dire need of maintaining the integrity of the industry, ensuring the safety and quality of wine products. This paper shows that governments also play their part in the continued stewardship of the culture embedded in wine making, hence, making it an attractive tourism draw. Furthermore, the fact of giving openness and structure to such policies fosters further development of investments and creations in wine tourism. Thus, all those engaged with the market should understand such intricate regulation of its structure to navigate and strengthen the relevant market for further stable development.

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Some of the government policies are:

Laws regulating the production of wine in India

Although India has a low wine consumption rate as compared to other countries of Asia-Pacific, it is slightly increasing due to modernization. There are certain rules and regulations, such as taxes, duties, etc.

Duty Regimes and Taxes

It has extended the duty from 100 to 150% and has rejected extra excise duty on imported alcohol, wine, and beer. It has also rejected the instruction/education cess fee applicable to imports of wine. The central government has also levied a 25% excise for wine in different states. Some states have Value-added taxes (VAT) levied on alcoholic products. The government has also allowed for 100% Foreign Direct Policy (FDI) under the automatic route for brewing and distillation of liquor subject to licensing by suitable authorities.

Licensing procedure varies from state to state. Some states allow, some disallow, and prohibit the sale and consumption of liquor, while some states control the distribution in a regulated way. In general, distributors, importers, restaurants, retailers, and hotels have a license to deal with liquor beverages.

UK wine Industry welcomes scrapping of EU Wine regulations amid fears of watered-down wine.    

UK aims to scrap off the “red tape” EU wine laws. It will include scrapping foil caps and mushroom-shaped stopper requirements for some sparkling wines. It will also remove the requirements for imported wines to have an importer address label and will also grant bottlers the right to blend, carbonate, sweeten, and de-alcoholise the imported wine in the market. It would further allow UK farmers to have a plethora of choices for wine varieties. The UK government would also allow the production and sale of piquette, which is a lower alcoholic drink produced by the rinsing the by-products of wine production.

USA policies for wine

California Beverage Container Recycling and Litter Reduction Act (“Bottle Bill”)

·        This law applies to beer, malt beverages, wine, spirits, wine and spirit coolers, and other non-alcoholic beverages intended to be sold in California.

·        All wineries and distilleries should get registered with Calrecycle as soon as possible for the payment and reporting requirements.

·        All wines and distilled spirits sold in California after July 1, 2025, must be labeled with “CA redemption value,” “California redemption value”, “CA Cash refund”, “California cash refund” or “CA CRV”.

·        Any wines or spirits are sold for on-site consumption in a tasting room, then those products are exempt from the Bottle Bill’s requirements. Any products sold for off-site consumption are subject to the requirements of the Bottle Bill.

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Conclusion

The adoption of rules, regulations, and policies implemented and introduced to the market outstandingly exerts influence on wine tourism. Although wine is not new to the world, but still wine tourism is still in its early stages and a lot depends on the young youths and how they are seeing this emerging tourism. Wine tourism is being enhanced by favorable government policies, rules, regulations, easier taxes, higher security measures, and the growing market for it. Especially, as people switch to hybrid and multi-cultured experiential tourism, and enter new, exotic geographies, government policies will remain a central driving factor in enhancing the vineyard's services and efficiency.

Government rules, regulations, tariffs, and import duties are a contemporary area of the market that is constantly evolving with the stream of modern traveling requirements; thus, it will remain the focus of future tourism advancement and investment in the coming years. According to the UnivDatos analysis, well-crafted government policies, structured framework, and integration of stakeholders and vineyards' mutual benefits will drive the global scenario of the wine tourism market. As per their “Wine Tourism Market” report, the global market was valued at USD 46 billion in 2023, growing at a CAGR of about 12.8% during the forecast period from 2024 - 2032.