Wholesale FBA (Fulfillment by Amazon) is a business model where sellers purchase products in bulk from manufacturers or distributors and send them to Amazon’s fulfillment centers. Amazon handles storage, packaging, shipping, and customer service, allowing sellers to focus on sourcing and scaling their business.

How Wholesale FBA Works

1. Find a Wholesale Supplier

• Partner with authorized wholesalers or distributors of established brands.
• Use supplier directories like SaleHoo, Wholesale Central, and Faire.
• Contact brand manufacturers directly to open wholesale accounts.

2. Choose Profitable Products

• Use tools like Jungle Scout, Helium 10, and Keepa to analyze sales trends.
• Focus on high-demand, low-competition products with good profit margins.
• Check if the product is gated (restricted) on Amazon and apply for approval if needed.

3. Open an Amazon Seller Account

• Choose the Professional Seller Plan ($39.99/month) for unlimited listings.
• Apply for brand approvals if required.

4. Purchase Inventory and Ship to Amazon

• Order in bulk and inspect the products for quality.
• Create a shipping plan in Amazon Seller Central.
• Send products to Amazon’s FBA warehouses, where they handle storage and fulfillment.

5. Optimize and Sell

• Optimize listings with high-quality images, keywords, and compelling descriptions.
• Price competitively using tools like RepricerExpress to stay ahead.
• Use Amazon PPC ads to boost product visibility and increase sales.

Advantages of Wholesale FBA

✅ Hands-Free Fulfillment – Amazon handles storage, shipping, and returns.
✅ Faster Scaling – Sell branded products with existing demand.
✅ Buy Box Advantage – Wholesale FBA sellers often win the Buy Box, leading to higher sales.
✅ Amazon Customer Trust – Buyers prefer FBA products due to fast Prime shipping.

Challenges of Wholesale FBA

⚠ High Upfront Investment – Wholesale requires bulk purchases.
⚠ Product Restrictions – Some brands require approval before selling.
⚠ Storage Fees – Long-term storage fees apply if inventory sits too long.

Top Wholesale Suppliers for Amazon FBA

• Alibaba (Global manufacturer connections)
• SaleHoo (Pre-vetted wholesalers)
• Wholesale Central (U.S.-based distributors)
• Doba (Dropshipping and wholesale)
• FAIRE (Boutique brands for wholesale)

Final Thoughts

Wholesale FBA is an excellent way to build a profitable Amazon business without dealing with manufacturing or private labeling. By sourcing branded products at wholesale prices and letting Amazon handle fulfillment, sellers can create a scalable and passive income stream.