According to a new report by UnivDatos, the India Aluminum Beverage Cans Market is expected to reach ~USD 1037.2 Million in 2032 by growing at a CAGR of ~10.8%. Beverage can is a versatile and flexible packaging solution that is commonly used in the production of carbonated soft drinks, energy drinks, juices as well as alcoholic condiments. A unique quality of these aluminum cans is that they are lightweight, have a solid construction, and can be easily transported and carried around, for the consumers’ benefit and more so for the quality of the drinks placed in them. The cans are easily recyclable and hence qualify as green packaging that expands to meet the current market demands of eco-friendly packaging. Also, improvements like different sizes and aspects of can shapes improve brand communiqué for the beverage firms. While the global beverage market grows, led by countries like India which are examples of emerging economies, aluminum intends to remain a key developing factor in the sphere of packaging.
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KEY GROWTH DRIVERS:
The market for aluminum beverage cans in India has shown good growth due to increasing consumer consciousness and convenience driven by the growth in the population of the country. Aluminum cans are lightweight and portable, and as the beverage industry grows especially in segments such as carbonated drinks, energy drinks, and packaged water aluminum cans have been adopted as the primary packaging medium. These aspects show that the market has observed an increment in investments from the key stakeholders in the network, as well as a focus on improving local production and unique value propositions that would capture consumers’ attention. Also, the emerging literature and consciousness of consumers about the environment have placed brands under pressure to opt for a sustainable packaging method, and ultimately promote the use of aluminum cans.
· For instance, in May 2024, Ball Corporation partnered with CavinKare to introduce a groundbreaking packaging solution in India's dairy sector: retort aluminum cans for milkshakes. This initiative marks a significant step in adapting to the rising demand for ready-to-drink (RTD) beverages and reflects a growing consumer preference for both convenience and sustainability.
The report suggests that the Rising Beverage Consumption is a significant factor driving the growth of the aluminum beverage can market in the coming years. An increase in coffee and carbonated beverages is expected to boost the growth in the aluminum beverage cans market in India. In the last decade, the demand for carbonated soft drinks, energy drinks, juices, and ready-to-drink that is RTD in India has experienced a great rise. This is fueled by a growing urban population, a changed lifestyle, and, most important of all, the ability to spend or dispose of more income than before among the youthful population. As demand for food and drinks consumed while on the go increases, ease in handling has also evolved to be a key driver to conspicuous consumption, giving packaging in aluminum cans a real run for their money. In addition, the reach and availability of both, the organized retail channels and e-commerce help in making accessibility of these beverages easy making the demand up trepid. That is why with this trend brands prefer aluminum cans since they serve the convenience factor and the branding aspect. Hence, the market for aluminum beverage cans is expected to grow further, as the stakeholder market in the beverages industry is growing in the country.
Alcoholic Drink Segment Gaining Maximum Traction in the Market
The alcoholic drink segment is another key trend in the aluminum beverage can market in India because of its increasing demand for a change in drink preference and the increasing craft drink industry. Younger consumers are turning their attention to portable and convenient packaging formats and cans are proving popular for beers, ciders, and ready-to-drink cocktails. This is further evidenced by the growth in the craft beer segment, which focuses on exclusive and distinct flavours, and a large emphasis on local brewing, while can also act as a useful tool for building a brand image. Furthermore, the shift to sustainability is placing pressure on both producers and consumers to adopt aluminum packaging because it can be recycled and has a lower ecological footprint than many other materials. Despite the continual growth in the distribution channels and accessibility in retail shops and e-commerce platforms, the segment of alcoholic drinks in aluminum cans can significantly improve its scope contributing greatly to the general tipping point of the beverage can market in India.
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Conclusion
Overall, the aluminum beverage can market in India is likely to grow at a rapid pace majorly due to consumer targeting convenience, sustainability aspects, and innovative packaging. With the increasing demand for beverages in the segment involving carbonated soft drinks and alcoholic ones, aluminum cans present a resource-liberal product offering that can also be consistent with the current and future market trends. E-commerce and various retail channels are adding to the convenience of the solution, with industry organizations helping with the dissemination of good practices and sustainability in the industry. Hence, with prospects of further investing in local capacity and with an important focus on sustainable practices, the aluminum beverage can market is well placed to grow, which contributes to the dynamics of the beverage category in India and the country’s sustainability agenda.
