In 2022, the Coca Cola Company launched Fuze iced tea in France, i.e., based on fruit juices, plant flavorings, & tea extracts.
According to MarkNtel Advisors study, The France Tea Market is projected to grow at a CAGR of around 5.6% during the forecast period, i.e., 2024-30.
In France, the consumption of green & herbal tea was majorly for medicinal purposes only, and consumers preferred it as a medicine during the historical years. However, the healthy positioning of many of these products, especially fruit/herbal tea and green tea, in terms of the absence of caffeine, is likely to be a major factor influencing its sales in the forecast period. It is mainly because of rising consumer concerns over the negative influence of excessive caffeine consumption on health, i.e., likely to support higher demand for tea in the coming years and reduce the coffee consumption. Excessive caffeine consumption has been causing insomnia, headaches, dizziness, fast heart rate, and dehydration, among consumers, which has been observed to cause a shift in consumers’ preference towards non-caffeinated products, thus contributing in elevationg the France Tea Market size.
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Market Challenge: Coffee is the most preferable & popular beverage in France. Since the historical period, coffee has had a strong cultural preference, owing to the presence of numerous cafes across the country, which mostly serves coffee, or are known for coffee. Hence, with the traditional culture of coffee across France, the demand for tea is predicted to restrict. Also, many individuals prefer coffee over tea when spending leisure time, working, etc., therefore acting as a growth barrier for the France Tea Market growth.
France Tea Market Key Players:
Unilever France SA, Foods International SAS, Orientis Groupe, Groupe Léa Nature, Bjorg Bonneterre & Cie, Solinest SAS, Pagès SAS, Galec - Centre Distributeur Edouard Leclerc, Les 2 marmottes SAS, Golden Temple France Sarl, Carrefour France SA, Others
Market Segmentation Overview:
By Category
-Black Tea
-Fruit/Herbal Tea
-Green Tea
-Instant Tea
-Others
Fruit/Herbal Tea is anticipated to observe strong sales growth during the forecast period in France Tea Market. The introduction of innovative new products with the potential to attract new consumers has been expanding the consumer base and generating vast new sales opportunities in the segment. Companies like Yogi Tera, Les Deux Marmottes, etc., have been introducing their new range of herbal tea, with benefits like immunity boosting, to attract consumers.
By Distribution Channels
-Retail Offline
--Hypermarkets & Supermarkets
--Convenience Stores
--Specialty Stores
-Retail E-Commerce
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By Region
- East
- West
- North
- South
- Central
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