Over the past few years the youth culture changed drastically due to changes in fashion trends and the desire to attain individuality. Out of the many trends, the more notable one to emerge is that of the “Madhappy”. This unique creative approach, along with its basis in art ,design and raising awareness of mental health illness, has attracted the attention of the young generation seeking for non-conventional clothes and more. Out of their range, two styles are notably representative of the Madhappy essence: the Madhappy Plaid Cooper Fleece Hoodie and the Madhappy Pastels French Terry Hoodie. In this article, the author will discuss why these hoodies are important in the modern youth culture and explore the purpose of such product in relation to youth culture and/ or society.

Madhappy: A Brand Built on Authenticity

Madhappy was launched in 2018 by seven individuals – artists, designers, and a psychiatrist. Such a diverse group of people serves the foundation of the brand message in terms of diversity and supporting mental health. According to Madhappy’s co-founder, David Choi, the outlet reflects the philosophy of self-care in hopes the tee shirts may go on to offer people ‘wearable art’ that would also instigate discussions on mental health.<|human|>In the founder’s own words of David Choi, the outlet is built upon the philosophy of self-care with an intention of offering people ‘wearable art’ that will also trigger discussions on mental health

The Madhappy Plaid Cooper Fleece Hoodie, and the Madhappy Pastels French Terry Hoodie are two of the best examples of how the brand can turn wearing clothes into a mental health advocacy. Every single product is not just garments; it is a Saying and a Stand for the persons, facing the challenge of mental health.

The washed cord Madhappy plaid Cooper fleece hoodie.

It can also be seen that the Madhappy Plaid Cooper Fleece Hoodie is quite visually different from any other sweatshirt clothing products out on the market. Contrary to having a plain look through the use of an ONLY LEAGUE monochromatic striping, the hoodie comes with a plaid design. This design choice can be attributed to the fact that the brand is establishing its identity and does not feel inhibited to disturb the status quo in the fashion clothing sector.

In addition, the Madhappy Plaid Cooper Fleece Hoodie, plain and simple, appears very aesthetically pleasing; but moreover, it is produced from a mix of 80% cotton and 20% polyester, making the garment comfortable to wear as well as long-lasting. That makes it ideal for wearing while lounging at home or just going out for day to day chores or even for wearing in cool weather by layering it. The last thing that should be noted about the hoodie is the ability to fit in a casual as well as formal style of dressing.

The pièce de résistance of the Madhappy Plaid Cooper Fleece Hoodie is its central message: ”EMOTIONS ARE POWER; FEELING HAPPY IS AN ACT OF RESISTANCE.” This powerful statement is placed on the chest, it is associated with the fight for mental health and more people should focus on it. But this hoodie is more than an advertisement for Madhappy – it symbolizes a principled stand towards mental health.

Madhappy Pastels – the French Terry Hoodie

The other product that Madhappy has brought to the market is the Madhappy Pastels French Terry Hoodie. The fact that the hoodie is rather monochromatic and the colors are soft pastel, like lavender, mint, and light gray, only strengthens this claim. These colours are associated with the brand’s message as promoting good mental health and wellness often decisions people make associated with these colours bring feelings of calmness.

Cut from 80% cotton, 20% French terry polyester fabric, the Madhappy Pastels French Terry Hoodie is very comfortable. The fabric is light, comfortable, and rather airy – it would be perfect for hot climates and can be a comfortable layer of clothing during comparatively cool weather. In addition, the free and baggy silhouette of the hoodie makes it perfect to wear with jeans, shorts or leggings.

The same as the Plaid Cooper Fleece Hoodie the Madhappy Pastels French Terry Hoodie now has a statement on the chest. This time it says “CREATED EQUAL.” This message is a message of hope and accepting oneself and others since everyone is special and has worth. Wearing this hoodie not only allows you to stand out in terms of style sensibilities but also align yourself with values of inclusiveness and …
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Talking about Fashion and Mental Health

The Madhappy Plaid Cooper Fleece Hoodie and the Madhappy Pastels French Terry Hoodie represent a combination of fashion and mental health. Unlike other hoodies, these pieces of clothing play the role of bringing more focus on mental health discussions. Using thought-provoking messages and colorful designs, Madhappy has developed a product that will make worn clothes notable and would serve to initiate discussion about mental health issues.

The appeal of these hoodies to the youths is that the images there represent and capture emotions and experiences that may be hard to put in words. In a time where people suffer from the mental illness more regularly, these hoodies provide a comforting social reference. Also, they present real-action against stigmarelated to mental health problems where individuals are not afraid to open up and talk about it.

Thanks to this strategic focus on some essential aspects of modern pop culture, Madhappy has navigated through the sea of fast fashion and disposable trends. The brand has thus manufactured values intrinsic with its targeted customer base, placing the Company strategically within the youth fashion industry.

Conclusion

Thus, the Madhappy Plaid Cooper Fleece Hoodie and the Madhappy Pastels French Terry Hoodie are not only pieces of clothing – they are simultaneously statements and a means for raising awareness related to mental health problems. These hoodies are part of today’s youth culture, and consequently, represent vulnerability, empathy, and mindfulness in regards to fashion and style.

That Madhappy has been able to turn art, design and mental health activism into its products that appeal to the young generations’ desire to say something through a shirt is impressive. Growing with it, the brand has greatly impacted not only the fashion world but also the generation of young people. Hoodie from the brand is not only a shirt you put on your body and look good, but you become the part of community that works for a better state of mind. In the modern society where both physical and psychological well-being is paramount, the importance of such hoodies in today’s youth culture cannot be overemphasized.