In an effort to bypass the hefty fees imposed by app stores, Roblox has rolled out a new strategy to incentivize users to buy its in-game currency, Robux, through platforms that avoid these additional costs. Starting last week, Roblox has introduced a program where players can get up to 25% more Robux if they purchase through gift cards, the Roblox website, or directly from a computer. This initiative, which was confirmed via a developer forum post, aims to provide users with more value for their money and encourage purchases outside the confines of app stores.

Typically, when users purchase $9.99 worth of Robux, they receive 800 Robux. However, with this new program, the same $9.99 purchase will now yield 1,000 Robux, giving players an additional 200 Robux to spend on in-game passes, avatar items, and other digital goods. In other words, players are effectively getting a 25% bonus on their purchase when opting for gift cards or buying directly from Roblox on the web or computer.

For example, a $10 Roblox gift card, which would usually provide 800 Robux, will now deliver a full 1,000 Robux — a notable increase in value. Roblox has emphasized that this isn’t just a temporary offer or holiday promotion; the new Robux pricing structure will remain in place indefinitely, ensuring users who make purchases through these channels continue to get more value.

One key aspect of this change is that users who had already purchased gift cards before the announcement can also take advantage of the bonus Robux. If the card is redeemed on a computer or through the web, users will still get the increased Robux amount, regardless of when they bought the card.

The move is widely seen as an effort to reduce the impact of app store fees, which take a significant cut of purchases made through iOS or Android devices. This isn’t an isolated case in the tech world either. YouTube Premium, for example, costs more when subscribed to via the iOS app, illustrating a common trend where companies offer lower pricing outside app stores to circumvent these charges.

Roblox’s strategy marks a growing trend of businesses seeking alternative ways to mitigate the financial burdens of app store commissions, which can be as high as 30%. By offering users more Robux for the same amount of money, Roblox hopes to encourage more purchases through the web and desktop platforms, which do not come with those same fees.

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